Category Archives: Trends

Brands need to ramp up investment in creativity for social TV

Article in Marketing Week (@larakiara) on Social TV – we gave comments in light of our announcement to launch Myspace TV. The influx of social TV apps and platforms set to launch in the UK in the coming months means … Continue reading

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The industry speaks: what will 2012 mean for media?

With 2012 finally upon us, Media Week polled selected members of the industry to find out what their predictions are for the year, and found that a cautious optimism still remains in media. 2012: the industry sets out its stall … Continue reading

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2012 Predictions

Some further 2012 predictions and observations. Dan Calladine, Head of Media Futures at Aegis (@dancall1) are: The List: 1. Mobile Commerce 2. Mobile Payments 3. Mobile+TV 4. Connected TV 5. Mobile in China, India & Africa 6. Mobile’s Threat to Other … Continue reading

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Gartner Identifies the Top 10 Strategic Technologies for 2012

Gartner has highlighted the top 10 technologies and trends that will be strategic for most companies in 2012. Written for IT professionals, it still provides key areas for consumer and end-user for in 2012+. I’m posting it as the first … Continue reading

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Social Media ROI

Nice work from MDG: www.mdgadvertising.com

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The Miracle That Is Graphene!

Miracles! The subject of Graphene has come up a lot at conferences I’ve been to this year.  Being something of a luddite when it comes to science, I had minimal understanding of it. It has started to make serious waves … Continue reading

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Mobiles, Wallets & Oyster Cards

A lot of buzz about Google’s news that it has linked up with Citigroup, MasterCard, Sprint and 15 retailers to roll out Google Wallet. We’ve got fairly used to NFC technology and ‘single tap’ behaviour in London in recent years … Continue reading

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Emerce E-Day – Video Presentation

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I gave a presentation at Emerce E-Day (http://www.emerceeday.nl/) this week. It looked at the changing communications landscape, some video consumer research that @cwspecific had commissioned and some observations/views/challenges on good video practice. Here is a link to the slides, but … Continue reading

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Glastonbury in 2050

          Futures Report from Orange looking at festivals could be like in 2050 featuring “Massive Media Moments” and “Supersensorial experiences”. Report: http://tinyurl.com/3ucqf7g  

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Tesco Homeplus in South Korea

Video of how they have brought shopping to time-poor South Koreans on the underground.  Excellent Tesco strategy that puts people at the heart – bringing grocery shopping to time poor and disengaged South Koreans on the underground by creating a … Continue reading

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